So you want to build a community around your business. What’s the secret to doing this effectively in 2024?

Whether you're using social media, email marketing, SEO, or online spaces, there is an art to nurturing a self-sustaining community. And if you crack the code, this is a great opportunity to add more profit to your business.

Today we’re breaking down exactly how to do this with help from SEO and community building expert Gael Breton.

Co-Founder of Authority Hacker, Gael has worked for the likes of Macy's, Expedia and 99 Designs helping them to make their websites more profitable. He brings plenty of actionable knowledge to the table in today’s masterclass.

0:00 – Intro
1:27 – The state of the SEO community
5:17 – Community as a product vs community as an add on
7:00 – Passive vs active content consumption
7:38 – Community recommendations for SEO and marketing
8:33 – How search intent is changing on Google
10:30 – Effective methods for charging for courses
16:19 – Using affiliates to promote your services
16:45 – The changing landscape of content
23:22 – How to engage with your community
24:54 – Giving credit to your community
26:37 – The importance of using your own product
29:11 – The Google updates you need to know
31:51 – Google is rewarding forums
32:23 – Who is beating current Google trends?
34:02 – Spam problems on Google
35:56 – What websites are suffering?
38:15 – Get background info for your website
38:48 – Does Google punish those who don’t deserve it?
41:52 – How to understand topical authority
46:27 – Quick tricks to improve your SEO ranking
52:38 – Prioritise your website’s mobile version
54:41 – What tools help with SEO?
57:01 – Don’t look for tricks, focus on your business model


Where to find Gael Breton:

LinkedIn: https://www.linkedin.com/in/gael-breton-78305118
X: @GaelBreton
Website: https://www.authorityhacker.com/


Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/
X: @timsoulo
Website: https://www.timsoulo.com/